Jain Packaging in Ahmedabad had a client who called every morning, every afternoon, and sometimes twice in the evenings. The manager spent nearly 2 hours per day on update calls for this one client alone — and still the client felt they weren't getting enough information.
What actually causes this — and what fixes it
"client portal — the signal that a system is missing."
The problem wasn't the client's behaviour — it was the information vacuum. When a client doesn't know where their job is, calling is the only way to feel in control. The factory's inability to answer quickly and accurately made the anxiety worse, not better.
Once Jain Packaging was live on Clicarity, the client received automatic stage updates via WhatsApp every time the job moved. The morning call from this client stopped within the first week. The client said — unprompted — that they felt more confident placing their next order.