Gupta Corrugation in Pune had tried two software systems in the previous three years. Both had failed — one because it required too much data entry, one because the interface was too complex for floor operators. The manager was understandably sceptical about trying again.
What actually causes this — and what fixes it
"app usability — the signal that a system is missing."
The failure pattern was consistent: software designed for office users being deployed on a shop floor. Operators with limited English literacy, limited time, and limited patience for complex interfaces simply didn't use it. The system became an additional burden on the supervisor, who then stopped using it too.
Clicarity's design started from the opposite direction: the simplest possible interface for the operator, built around the way they already described their job. Pilot with 3 operators, live on the full floor in 5 days. Adoption didn't require persuasion — it happened because the system was easier than the current WhatsApp process.