How GP Offset stopped chasing job status every morning.
Every morning started the same way — running around asking where each job was. Half the time nobody had a clear answer. Then Clicarity changed everything.
The challenge
For Vivek Tibrewala, owner of GP Offset, mornings on the production floor were a familiar routine — and not a good one. Every workday used to begin with a frantic search for information. Where was Job #1042? Had the lamination been done? Was the delivery ready to go?
The answers required calls. Messages. Walking the floor. Asking supervisors. Chasing team members who were already occupied. And even after all of that — the picture was still incomplete.
Without a centralised system, delays were only discovered after the deadline had passed. A job that missed a stage sat unnoticed until the client called. The culture that developed was reactive — problems surfaced late, accountability was murky, and finger-pointing replaced problem-solving.
The morning status chase wasn't a people problem. Vivek's team was working. The work was happening. The problem was that nobody had a live picture of where everything stood.
"My mornings used to start with me running around asking where each job was. Half the time nobody had a clear answer."
Before Clicarity
40+ status calls every morning
Every job required a separate call or message to find its status. Supervisors were constantly interrupted. Production time was lost to coordination overhead.
Verbal updates and manual follow-ups
Job status lived in people's heads, on paper job cards, and in WhatsApp messages. No single source of truth. No timestamps. No accountability trail.
Delays found after deadlines
Problems only surfaced when clients called. By then the job was already late. Reactive culture. No proactive intervention possible.
Busy — but no one had the full picture
Every team member knew their own stage. Nobody had visibility across the entire job flow. The owner had to physically visit or call to understand overall status.
The solution
GP Offset implemented Clicarity as a stage-by-stage tracking system designed to mirror the physical movement of a job through the plant. The workflow was digitised into one defined sequence: job docket, paper, printing, lamination, foiling, embossing, dispatch.
Each job is entered once under a single Job ID. That ID then tracks the job from creation to delivery — capturing who updated it, when, and at which stage.
Unified Job ID — one ID tracks everything
Every job is entered once. A single Job ID tracks it from creation to delivery. No duplicate entries. No lost jobs. The entire production trail under one number.
Segmented updates — each person owns their stage
Team members update only their specific stage. The floor worker handling lamination updates only lamination jobs. They see only what is relevant to them — nothing more, nothing less.
Auto-logging — every update timestamped
The system automatically captures the user, the stage, the date, and the time for every update. No manual log keeping. A complete production trail builds automatically.
Bottleneck alerts — delays flagged on the dashboard
Any job stagnating at a specific stage for too long is instantly flagged on a central dashboard. The owner sees it before the deadline slips — not after.
The results
The shift from verbal updates to digital visibility transformed the shop floor. Management now has full visibility of the production pipeline on a single screen. Client queries are answered instantly — not after a round of calls. The blame game has been replaced by objective, data-driven accountability.
And one outcome Vivek didn't expect: the team became more responsible on their own. When everything is visible, people take ownership. Because they know the owner can see it too.
"Now I open one screen and I have everything. The team has also become more responsible on their own — because they know it's all visible."
About GP Offset
GP Offset is a commercial printing business based in Mumbai. The company handles a full range of commercial print work including offset printing, lamination, foiling, embossing, and dispatch. Like many first-generation print businesses in India, GP Offset was built on verbal trust, handwritten job cards, and a culture of manual follow-ups — a system that worked for decades but was reaching its limits as volume and complexity grew.
Vivek Tibrewala is a second-generation owner who recognised the friction between traditional methods and modern expectations — and chose to solve it with visibility rather than headcount.
India's leading print & packaging industry magazine · 40,000+ readers · 350+ cities
See what this looks like for your factory.
Book a free demo — we'll map your production stages live on the call.